The Avenues Mall - Electra

• Client : Al Mabanee
• Architect: Gensler
• Local Consultant: PACE architecture engineering+planning
• Scope: Supply & Installation of Interactive LED Screens
• Value: 6.5 Million USD

Inspired by the bright lights and high technology found in Hong Kong’s Kowloon and Tokyo’s Ginza district, Electra is where to go for the ultimate digital retail experience. The most exciting multimedia spectacle in Kuwait, Electra offers a multitude of interactive features and vibrant technological facades. Focusing on ‘The New’, the space will constantly be evolving with new innovations in interactivity and display. There will always be something fresh on display in this district and every visit will be special and unique. The rotunda contains a 360° LED display screen that can be leased for retail display, product launches and interactive installations. Capping this space is a 14m diameter parabolic mirror, reflecting the interactive floor and all the activity in this space.